The customer is present everywhere—on mobile apps, websites, social media, and stores. In such a situation, if he has to start afresh every time, his experience gets disrupted. For example, suppose a customer of a retail brand first searches for a product on the mobile app, then orders it from the website, and later visits the store for assistance. If the support is different everywhere, the customer may get upset. Omnichannel Support fills this gap. These systems make the customer journey seaml