What is Marketing Orchestration in B2B? Definition by Intent Amplify B2B marketing orchestration unifies channels, data, and sales to deliver personalized, coordinated buyer journeys. It improves lead quality, pipeline velocity, and ROI by aligning teams, leveraging AI-driven insights, and ensuring consistent messaging across touchpoints. This strategic approach optimizes engagement, reduces wasted spend, and accelerates conversions in complex B2B environments. Download Free Media Kit @ https://intentamplify.com/mediakit/?utm_source=k10&utm_medium=linkdin